Category Archives: Uncategorized

The Right Start.

In celebration of our 15th anniversary, I want to dedicate this year’s entries to all the people who have shaped and influenced our business and, ultimately, my life. To maintain confidentiality, I will change their names; however, I hope their stories and lives will inspire and challenge you as much as they have me. I [...]

Who, or should I say, what are you calling an expert?

There has been so much change in the marketing/agency world since I entered almost 20 years ago. I can recall getting escorted to my first desk (which I shared with another person). My desk essentials: a few pencils, a stapler, and two phones. The owner said that was all I really needed. He explained that [...]

Think “GIVE” when it comes to Social Marketing.

Almost every client I meet with these days wants to discuss social media/marketing. It’s exciting! They are either twittering, blogging, opening up a Facebook account, or trying to monitor their kids activity on YouTube. Many of the conversations become blurred, though, as corporate America searches for the right mix of this media for their business. [...]

A Time to Learn.

Going through this economic uncertainty seems to be a first for all of us. Whenever I’ve had the opportunity to ask leaders in our community their perspective, there seems to be an anxiety that makes me uneasy. Being an eternal optimist, I believe we can all learn a great deal about ourselves (both personally and [...]

Running Through the Pain.

I’ve been at several cocktail parties lately where people have been discussing the status of their employment. It’s an interesting thread as almost everyone who commented is either unhappy with their current role, actively looking for something new, or wishing that they could. It started me thinking about self employment. Sure, there have been days [...]

The Power of Integration.

If I had a dime for every time we discussed tactical execution with clients… It can be the phase that provides the most gratification as it’s tangible and has deadlines. It does feel like you’re making something happen. In fact, many companies still reward people for accomplishing tasks. I just have to believe, though, that [...]