Almost every client I meet with these days wants to discuss social media/marketing. It’s exciting! They are either twittering, blogging, opening up a Facebook account, or trying to monitor their kids activity on YouTube. Many of the conversations become blurred, though, as corporate America searches for the right mix of this media for their business.
Thousands of the world’s largest corporations are using these channels to spread their messages. But a huge mistake that many of them are making: they are advertising in these social channels instead of educating. The social marketing sites are largely about real conversations, transparency, and a pass-it-on mentality. So for you traditional marketers out there – think public relations. As you approach your social media/marketing initiatives – think about openly sharing your brand and relative information to your space. Think GIVE!
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In this age of economic distress, anxiety, and social divisions any social media/marketing initiatve must convey an instant emotional message of open comfort with every opinion and and leave the visitor with an almost insatiable thirst to re-visit the site again and again in order to explore ever-new and novel truths, wisdom and knowlege not known or disclosed in any other media.