Going through this economic uncertainty seems to be a first for all of us. Whenever I’ve had the opportunity to ask leaders in our community their perspective, there seems to be an anxiety that makes me uneasy. Being an eternal optimist, I believe we can all learn a great deal about ourselves (both personally and professionally) from these times. Here’s the list I’ve been carrying around in my thoughts:
1. We all must add value. Whether we are employees or business owners, people are much more choosey about where they’re spending their dollars. Value counts for everything right now.
2. We must do research. It is preposterous to assume that what worked last year will suffice. We must speak to our customers and find out what’s really on their minds. This is not the time to assume – ASK!
3. We must innovate. I love to read. All of the online journals from the top leaders are talking innovation, getting back to basics and acting like they did when they were small. If you have a process in place for idea generation, great! If not, start today. It’s never too late.
4. We must be out there. For businesses, that means continuing to invest in marketing. We must reinforce our value proposition with our customers. For ourselves personally – network. Make sure you are out there meeting people beyond your section of the cubes. Our non profits need your talents now more than ever. Volunteer today as it’s a great way to meet people and use your skills to help others.
